Creativus Design – Social Media Marketing (Webpage)
“Business That Ignore Social Media Marketing Will Die Sooner or Later!”
Social Media is changing the world, and we are witnessing this change as we speak.
If you want to know one thing about digital and social media marketing, they emphasize relationships instead of just clicks and impressions. We take care of all aspects of social media marketing, from its inception to its implementation.
What is Social Media Marketing?
Social Media Marketing (SMM) is a type of Digital Marketing (perhaps one of its most famous and important form) that utilizes social media platforms as marketing channels to promote a brand, product, service, etc. This form of marketing is used to drive traffic to a website (or webpage) with the intent of increasing their sales/revenue.
Social media channels include:
As of 2020, SMM is a $50 Billion Industry and is expected to grow exponentially in upcoming years. Digital Marketing is well on its way to beat conventional marketing, so it’s high-time for businesses to ride this train.
Social Media’s Impact
While Social Media is a new form of digital marketing, having been introduced only 20 years ago, its far more insightful, versatile and affordable as compared to conventional marketing. However, you need to realize that even though it’s a powerful tool, you need to specify your audience and target them carefully on the right platform to succeed.
The ability to target specific audience group, in specific location makes social media marketing the better alternative to traditional marketing. Here are the basic overview with the pros and cos of each platform and what sort of audience you should target on them!
Facebook: Facebook is ideal for most social media marketing campaigns, it lets you run highly targeted campaigns, reach a wider audience with a feature rich interface, but it is the costliest platform of all. As for the audience, first try and find the lookalikes of your current consumers because it’s a safe strategy with promising returns, look for shared traits and interests with your current paying customers.
Instagram: Instagram drives more traffic to your website, effectively increases the brand awareness and visibility of your product. Although, it is less effective as compared to Facebook Links, and has a limited audience, Instagram is best for targeting young minds, especially creative ones.
Twitter: Twitter offers excellent multiplicities for ads, reach and shortened URLs. The shortcomings of this platform are inaccurate ROI and spamming. Focus on the language, and make the utmost use of Hashtags.
YouTube: YouTube has a broad demographic, it has a huge audience, up to 81.2% internet users. So, its best to conduct competitive analysis, conduct online polls and follow your poll. YouTube is the second largest search engine after Google, and it promotes good quality content. The few issues with YouTube are CPC being an Auction, and poor targeting for cost per click and display ads, etc.
LinkedIn: LinkedIn is a professional environment and is ideal if you want to attract corporate and industrial minds. While it offers you high value audience, LinkedIn is more expensive as compared to other networks.
Also, It is far easier to learn and master Digital and Social Media Marketing as compared to traditional marketing, you can learn social media for free online. Just make sure you to take the time to learn social media and research your competitors. This will help you avoid amateur mistakes like:
- Not portraying your brands personality properly
- Forgetting to optimize your profile
- Starting on the wrong platform
- Forgetting to add buttons and connect your blog with your social media pages
- Not finding your niche and followers
Social Media Resources
Social Media Marketing is a perfect medium to promote your business, and yes, its best to leave this work to the professionals (social media marketing agency). However, you should know that Employer liability exists, and you need to minimize social media infringement liability.
Your company’s accounts are your property, and while you can give their access to the respective marketing firm/team but they have no rights overs. Its still your property and you can take action if there are any trademark or copyright infringement.
In case you had the social media marketing company create the accounts, you still have the right to ownership, the marketing firm has no claim of ownership.
The biggest advantage social media marketing has over traditional marketing is you don’t need to learn the ropes for years. No, almost every major platform offers you deep learning courses about how to promote your business on their platform. Following, we are naming some notable examples, with a link to their course(s):
How Hiring the Wrong Marketer Does More Harm Than Good?
When it comes to SMM, it’s imperative you get the right man for the job, or else it will cost you heavily. Whether you hire someone or choose to do it yourself, you should know what will be the grim consequences if anything goes wrong.
One Solution Fits All
Every business has unique needs, make sure the potential marketer understands yours before hiring them. When interviewing them, ask a detailed question to learn their approach, especially including how will build your presence and scale it with time.
When it comes to SMM, your marketing needs will be location-specific and mobile-friendly. You don’t need intense and super-expensive SEO and link building campaigns. You just need a localized campaign according to your small budget.
You also don’t need to rank for irrelevant keywords, instead consider customer demographics. You need to pinpoint your audience. If you don’t focus, the best you can expect is to reach a breakeven point. Worst case scenario, you have to pay for the marketing out of your employee’s pocket.
Jargons and Confusion
Companies love to impress/confuse/intimidate their companies with industry terms, or better Jargon. Yes, they sound impressive and worse, it’s often followed by even more impressive presentations (generated by an automatic program). There are many horror stories where the consultant started saying they charge a small fortune and made their clients millions of dollars, only for these stories to turn out fake.
Instead of falling for their claims, you will be better of asking about their Social Media Metrics. It measures the success of a campaign, and see how well their strategy worked, and see whether it had an impact on your business or not.
Picking the Wrong Channel (And How It Affects You!)
Online marketing offers a lot of options, but it doesn’t mean all of them are viable (especially for you). You should be wary of where you put your money and avoid wasting your valuable resources. Therefore, when you hire someone to promote your brand, please do your research and pick someone with a proven track record. It is the only way you can get a good ROI.
Analytics is the Real Deal
User engagement measures is based on 5 actions, share, engagement time, number of visitors, page views and comments. These help you see what works and what doesn’t. based on the information, you need to more your content more interactive.
They help you learn and understand your target audience, analyze the past posts, and fight useful insights.
When Should You Adopt Social Media Marketing?
There is nothing such as too late or the wrong time to adopt Social Media Marketing. Using SMM will always pay you back handsomely, there is no dispute over it!
Short Term Strategy
If you want instant results from SMM, then you better go with ads (Paid instead Organic). They will instantly drive people to your page. Once you select your marketing channel, make sure you choose the right keywords and set the right characteristics:
- Geographic Settings
- Job Status
- Marital Status, etc.
These targeting metrics will help expand your reach and create better engagement as compared to other forms of marketing, even within a week!
Long Term Strategy
If you want long term results, then go organic and hire a professional because impeccable timing and extensive experience can get you far.
Now, start with setting a specific goal, choose the platform that suits you best, create a content plan, and schedule it carefully. You need to set time for every aspect of your campaign or else it won’t yield results.
Once you take care of the very basic stuff, you can worry about the bit advanced elements including tweaking your engagement, trying your luck with micro-influencers, improving your content strategy, using chatbots, etc.
Social Media Marketing Made Easy!
We understand this is very complicated stuff for you, and therefore we recommend you leave it to the professionals. Yes, hire a professional to take care of this instead of exhausting yourself and resources by DIYing these things, only to end up being disappointed.
Therefore, you are better off leaving this stuff to people who know it, and are passionate about it! The team of Creativus Design has extensive experience in creating awareness about emerging brands, helping them connect with the right audience, and scale up their business.
We can help you expand by creating a brilliant social media marketing campaign, crafting content that connects with your audience, spreading the word about you across different platforms, and help you create a strong presence on them.