Branding is an integral part of a business that often gets neglected. The new companies often opt for cheaper services and find that they haven’t delivered the relevant design files (PSD/AI) required to print and resize the suitable medium. A uniform design across social media and business cards requires a consistent approach, with the logo setting the standard for the rest of the invention.
Choosing the colours and styles at the start of a business helps avoid headaches later. The rebranding also involves a lot of thought processes. You need to consider your target market, services (and changes in services), as well as where your current brand assets have currently been distributed.
- Gather the client’s requirements
- Create the initial design
- Work with the client to finalise the design
- Wait for approval
- Deliver final files