The SEO Glossery
Facebook: Facebook is ideal for most social media marketing campaigns, it lets you run highly targeted campaigns, reach a wider audience with a feature rich interface, but it is the costliest platform of all. As for the audience, first try and find the lookalikes of your current consumers because it’s a safe strategy with promising returns, look for shared traits and interests with your current paying customers.
Instagram: Instagram drives more traffic to your website, effectively increases the brand awareness and visibility of your product. Although, it is less effective as compared to Facebook Links, and has a limited audience, Instagram is best for targeting young minds, especially creative ones.
Twitter: Twitter offers excellent multiplicities for ads, reach and shortened URLs. The shortcomings of this platform are inaccurate ROI and spamming. Focus on the language, and make the utmost use of Hashtags.
YouTube: YouTube has a broad demographic, it has a huge audience, up to 81.2% internet users. So, its best to conduct competitive analysis, conduct online polls and follow your poll. YouTube is the second largest search engine after Google, and it promotes good quality content. The few issues with YouTube are CPC being an Auction, and poor targeting for cost per click and display ads, etc.
LinkedIn: LinkedIn is a professional environment and is ideal if you want to attract corporate and industrial minds. While it offers you high value audience, LinkedIn is more expensive as compared to other networks.
Also, It is far easier to learn and master Digital and Social Media Marketing as compared to traditional marketing, you can learn social media for free online. Just make sure you to take the time to learn social media and research your competitors.