A typical digital marketing agency focuses more on selling its individual services than trying to understand your business. At Creativus Design we want to understand who you are, your customers and competitors. This in turn allows us to advise you on the best marketing strategies for your business. You have probably heard all the jargon such as SEO (Search Engine Optimisation), PPC (Pay Per a Click), SEM (Search Engine Marketing), SMO (Social Media Marketing) and other three-letter abbreviations before.
The truth is marketing is a long term process, it involves learning how your business runs and interacts with various stakeholders (including customers, competitors and suppliers). Other digital marketing agencies may focus on getting traffic to your website or spending ad spend without knowing what your business is about.
Not understanding a business may lead to fatal mistakes. For example, a web development agency could underestimate an important service. Which will lead to them not promoting it properly. That is why Creativus Design also has a business consulting services division for customers that require it.
SEO (Search Engine Optimisation)
Why SEO? SEO is used to make sure your website is searchable via Google, Bing and other search engines. Search engines used proprietary algorithms in order to determine a website’s content and authority. Long gone are the days where you can simply start a website and expect it to appear in search. It is especially hard to rank within competitive niches. Learn more about our approach to SEO
PPC (Pay Per a Click / Paid Advertising)
The most common forms of PPC are advertising on search engines and social media. These advertisements will be shown to the user as an ‘ad’ or ‘sponsored’ listing. Generally, each advertisement runs an auction that considers the relevance of the ad and the amount bided. Paid advertising requires optimisation in order to reach the right audience.
The start of all digital marketing starts with a website. There are many types of platforms depending on the usage. We ensure that you choose the right platform and our designers create the website depending on your needs.
Social Media Optimisation (SMO)
Social media is becoming more prominent in our day to day lives. The way businesses interact with external stakeholders is becoming more important. Reputation management deals with feedback from customers and finding ways to resolve pain points. Social media algorithms are constantly changing and it is important to not only have authentic posts but post frequently.