search engine optimization

7 SEO Mistakes That Are Jeopardising Your Search Rankings

Are you feeling frustrated with your website’s current position in search engine results pages (SERPs)? If you’re not seeing the traffic and conversions you want, it might be time to analyse your SEO strategy. You could be making one or more common SEO mistakes that are holding you back from achieving your desired ranking.

In this guide, we’ll cover seven common SEO mistakes and show you how to avoid them. By making some simple changes to your website and SEO approach, you can start to see your website move up in SERPs. Let’s get started!

1. Not Optimising Your Website for Mobile

In today’s world, people are accessing the web more and more from their mobile devices. And search engines are taking notice. Google now uses mobile-first indexing, which means that how your website looks and functions on a mobile device is more important than ever. Make sure your website is optimised for mobile devices, and you’ll be able to rank better in search engine results.

2. Not Creating Quality Content

Quality content is essential for SEO success. Quality content is content that is well-written, informative, and engaging. It should also be optimised for keywords and answer the questions your target audience is searching for. If you’re creating content just for the sake of creating content, it won’t help you rank in search engine results.

3. Not Promoting Your Content

Creating quality content is just the first step. You also need to promote it if you want to get the most out of your SEO efforts. Promote your content on social media, in emails, and in other places where your target audience hangs out.

4. Not Building Links

Backlinks are an important part of SEO. Search engines use them to determine the quality and authority of a website. Try to build backlinks from high-quality websites that are related to your niche. This will help you get better rankings in search engine results.

5. Not Having a Sitemap

A sitemap is a file that tells search engines which pages are on your website. It also tells them how often these pages are updated. Make sure you have a sitemap and submit it to search engines so they can understand your website better and index it properly.

6. Neglecting Meta Descriptions

Meta descriptions are vital for SEO. They give users a preview of your website’s content and help search engines accurately index your website. Unfortunately, many website owners neglect this important aspect of SEO. Make sure you include meta descriptions for each page of your website and make sure they are unique and relevant to the page’s content.

7. Stuffing Content with Keywords

It’s important to use keywords in your content, but it’s equally important to avoid keyword stuffing. This is when you repeat the same keyword multiple times in your content in an effort to boost your rankings. Not only does this look unnatural to readers, but it can also negatively affect your SEO. Instead, focus on using keywords in a natural and relevant way.


There are many common SEO mistakes that can negatively impact your website’s search engine ranking. Some of the most common SEO mistakes include failing to do keyword research, not optimising your website for mobile, and not taking advantage of social media. By avoiding these mistakes, you can help boost your website’s search engine ranking and attract more visitors.

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