SEO

Search Engine Optimisation (SEO) refers to the digital marketing field of increasing traffic (views) to a website organically (appearing in non-paid search results). Search engines utilise crawlers that index websites and links to other websites. They then process several factors in an algorithm in order to rank (where the website appears compared to others).

The truth is that no one knows exactly what the algorithm is and it continually changes to ensure that no one can game the system and the quality of the results. No one can guarantee the results of an SEO campaign. However, experience SEO companies will keep updated with the latest trends in the industry and continually experiment to find new ways of ranking websites.

There are two main disciplines in SEO: white hat, and black hat. White hat SEO conforms to the webmaster guidelines by using tactics that focus on quality, engaging  and unique content.  Alternatively, black hat SEO attempts to game the system by using dishonest tactics that are against the search engines recommendations. The penalty of using black hat tactics are severe and can result in a website being deindexed (removed from search engines) or severely impact search results (pushed to the last pages of search).

Creativus Design focuses on holistic approach that incorporates best practice white hat techniques and provides the best seo services in sydney. Instead of focusing just on the webpage itself our strategies take into account the clients product, industry, pricing strategy, market and competitors. This delivers greater value to clients by creating content that keeps the end consumer in mind, instead of focusing solely on strategies that are based on increasing traffic.

SEO is for companies willing to invest in the long term for organic results. SEO is only part of a greater marketing strategy and we encourage you to share your website and discuss complimentory PPC marketing strategies.