It looks like Bing is playing catchup with Google Shopping. On the plus side, it means that Bing is continuously improving its product by listening to its users. Some may ask if Bing is better than Google? In all honesty, it really depends on your target audience, budget, and type of product.
If you have a high enough budget it is always best to compare paid campaigns by different providers. The simplest metric to use is sales, but it’s also a great way to find more information about your target audience.
In the end, a skilled marker will be able to create a persona and analyse the behaviour of website visitors.
Learn more about Bing’s new features by visiting the link below.
A common pain point on online shopping we’ve heard from users is that most searches yield hundreds of results, making it hard for shoppers to decide on a product. With that in mind, we’re excited to announce the latest updates on Bing Shopping , which make product comparison simple so you can quickly find what you’re looking for.