Owning Your Keywords: A Back to Business SEO Primer

After a long hiatus, it’s time to revisit your online presence and ensure that customers can find you. Search Engine Optimization (SEO) is more than just a buzzword—it’s the key to visibility, credibility, and ultimately, more business.


In this primer, we’ll cover the basics of SEO, starting with understanding how keywords influence your search rankings. We’ll show you how to track and manage your keywords effectively, use simple tools like Google Search Console, and take advantage of search operators like site:yourdomain.com to see how your content is performing.


Remember: SEO is an ongoing effort, not a one-time fix. By owning your keywords and maintaining consistent, high-quality content, you’ll improve your visibility, attract the right audience, and keep your business growing. Let’s get Back to Business—because being found online shouldn’t be a shot in the dark.